Liverpool Old Cathedral as a magnificent architecture Assignment

Liverpool Old Cathedral as a magnificent architecture - Assignment Example The focus in this paper is on Liverpool Old Cathedral. The single tower structure was not the original design proposed by Giles Gilbert Scott who was the winner of the design competition organised by the authorities of Liverpool for the cathedral. Scott family was a family of architects. He was barely twenty two years old when he submitted the original design for the cathedral which had twin towers and not a single tower as it is now being seen with. As the architect was an articled student and it was his first commission at such young age, the management decided to appoint Bodley who was a senior architect and one of the judges of the competition of which Scott was the winner. However the joint commission theory left Scott frustrated to a large extent. The work had begun in the year 1904 and Bodley had several other commitments going on at the same time as well. Bodley was not able to give undivided attention to the construction of the cathedral which created problems for Scott. Sco tt decided to give up on the commission and resign form the job when in the year 1907, Bodley’s sudden death forced him to stay on. Scott was now single in charge of the project and although management doubted his decisions several times never thought of appointing a co-architect. They trusted Scott and his vision of the cathedral. In the year 1910, Scott presented the committee his revised plan of architecture which consisted of single tower unlike the original design. The committee was shocked initially and asked Scott to present more detailed plans. Upon his presentation the changes were agreed upon and the work commenced. The most unusual feature of the history of cathedral’s construction is that it has witnessed 74 years of British history, which includes the golden era and the two world wars. It also witnessed bombing of previously constructed part and needless to say in the times of labour scarcity had tough times to reconstruct the cathedral. It was only assura nce from the royal family as well as the authorities that the construction continued and eventually got completed. This is the fifth longest cathedral of the world and second largest cathedral of England. Features of Liverpool Old Cathedral The common features of any cathedral construction comprise: 1. Chapter House – Which is also the office of dean and chapter where decisions regarding running of the cathedral are taken. 2. Cloisters – Cloisters are rectangular pathways which surround the central garden or greenery. This is used by the occupants

Asean Solution for Rohingya Plight Essay Example for Free

Asean Solution for Rohingya Plight Essay WHY is Asean silent on the issue of Rohingya Muslims, who have been suffering for centuries under the Myanmar army junta? Recently, they were told to leave the country to a third world nation willing to receive them. This is cruelty towards their own people and it seems that the world is just watching the injustice done to them, without any assistance, support or solution. In June 2012, over 2000 people were displaced in sectarian violence in Myanmar, in which most victims were Muslims. The government promised a full investigation. Representatives from different religions and minorities condemned the atrocities inflicted on the Rohingya Muslims which is a serious human rights violation that the United Nations should stop immediately. In June 2012, 11 innocent Muslims were killed by the Burmese Army and the Buddhist mobs after bringing them down from a bus. A vehement protest was carried out in the Muslim majority province of Arakan, but the protesters fell victims to the tyranny of the mob and the army. People were reported killed and millions of homes destroyed in fires as Rohingyas and Buddhist-ethnic Arakanese clashed in western Myanmar. Myanmar has a Buddhist majority. The Muslim minority in Myanmar are mostly the Rohingyas and the descendants of Muslim immigrants from India (including what is now Bangladesh) and China, as well as descendants of earlier Arab and Persian settlers. Indian Muslim were brought to Burma by the British to aid them in clerical work and business. After independence, many Muslims remained in the country. Over the years, thousands of Rohingyas have fled to Thailand. According to reports, there are roughly 111,000 refugees housed in 9 camps along the Thai-Myanmar border. In February 2009, there was evidence of refugees being towed to sea and abandoned and other reports of brutality by the Thai military in which Thailands then prime minister Abhisit Vejjajiva said that there were some instances in which Rohingyas were pushed out to sea. Will the present generation see the light of day? They are part of mankind, why then are we responding apathetically towards them? Asean must respond immediately to solve their issues. Please be sympathetic and empathetic towards the Rohingyas.

Writing and Technology Essay -- Writing Technology Technological Paper

Writing and Technology "The fact that we do not commonly feel the influence of writing on our thoughts shows that we have interiorized the technology of writing so deeply that without tremendous effort we cannot separate it from ourselves or even recognize its presence and influence (Ong, 317)." In this modern age of computers, disposable pens, and mechanical pencils, it is easy to forget that at one time writing was not so simple or convenient. Most of us have ". . . become so used to composing virtual prose at a keyboard . . . (Baron 36)," that the thought of writing anything out by hand with a pencil, or any other implement, would not even cross our minds. The experience of trying to invent my own writing implements has given me a better appreciation for those who came before and the steps that brought us from hammer and chisel to keyboard and monitor. I began my search for writing implements by heading to my apartment complex's "wilderness area," also known as the dog-walk. My first idea was to find some flowers. I figured I could smear them onto a rock or piece of wood like a kind of paint. Flowers being in short supply around my complex however, forced me to look elsewhere. I did find a shrub with some berries so I tried to use those instead. I got a handful of berries, found a rock and got to work. The berry idea proved to be very impractical. It was extremely messy. My hands became gross and sticky and the words I wrote looked like nothing more than a bunch of unintelligible smudges. Another problem with this idea was that any rock with a surface big enough to write on was too heavy to move anywhere. It is not an impossibility that some of the first writing was recorded on large rocks or cave walls in this wa... ...rmation for posterity. Why spend many painful hours carving away when you can just have an oral tradition? It is the business world and man's desire for monetary gain that has been the driving force behind the development of writing technology. Thank you business world! It has been great typing this paper on the computer. I don't want to think about how long it would have taken me to etch this entire thing onto my branch. Works Cited Baron, Denis. "From Pencils to Pixels." Writing Materials. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 35-53. Baron, Naomi. "The Art and Science of Handwriting." Writing Material. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 54-61. Ong, Walter. "Writing Is a Technology that Restructures Thought." Writing Material. Eds. Evelyn Tribble and Anne Trubek. New York: Longman, 2003. 315-337.

Life Cycle Analysis of Aviation Products

INTRUDUCTIONIt is very easy to question a nation for its decision to retire seemingly useful aircraft, but there are many economic factors that need to be taken into account.  We often hear about how much it costs to buy any particular model of plane, but people often underestimate just how expensive it is to operate and maintain aircraft. Not only do you have to consider the direct costs of flying the plane (pilot pay, fuel, and other consumables), but also the costs of pilot training, the costs of parts and labor to perform routine maintenance, the costs of training ground crew to perform that maintenance, the costs of obtaining and maintaining support equipment needed to service the planes, and the costs of the facilities needed to perform this service and maintenance. We often lump all these factors together into the â€Å"life-cycle cost† of an airplane.GENERAL DISCUSIONLife Cycle Cost is extremely important when determining whether to retain or replace aircraft, acquir e new or used aircraft, and in evaluating the total economics of competing aircraft whether purchasing, financing, or leasing. With this program you can predict Cash Flows and Net Present Values and compare different forms of ownership.As aircraft have become increasingly complex, the life-cycle costs associated with maintaining sophisticated equipment and training crew to operate and service that equipment have grown substantially. For this reason, we see a trend in militaries around the world to standardize on as few types of aircraft as possible. By operating only a couple types of planes, a military can consolidate its training and servicing activities thereby minimizing the amount of money needed for aircraft operations and maintenance.This motivation is likely a major factor in the business decision to eliminate their old aircraft. The business can instead focus its maintenance and training budgets on a few designs, which tend to share much in common, as opposed to siphoning o ff a large chuck of that money to support a completely different design. Understanding and modeling factors related to learning, economics, marketing, risks, and uncertainty can enable designers to design more cost-effective systems. The importance of developing comprehensive life cycle cost models cannot be over emphasized with reference to affordable systems. Particular areas of concern include production cost, estimating, organizational learning, pricing and marketing, sub-contracting production, and predicting competitors’ cost.In addition to the component of the cost estimation, usually the focal point of most cost models, accurate modeling of all factors related to the production, operations, and support is necessary to generate calibrated life cycle cost profiles. Basic engineering economics can be used for determining price once the cost has been estimated. Interest formulas are available for predicting rates of return and other indicators of profitability. However th e complex models used for life cycle cost prediction must utilize algorithm for stimulating additional factors as organizational learning and manufacturing processes.The three primary component f the system life cycle are non recurring costs, recurring costs, and operations and support costs. According to Apgar, H. (1993) there are two principal objectives for an life cycle cost trade study as the identification of the design and production process alternatives which meet minimum performance requirements; both at the lowest average unit production cost, and   at the lowest operation and support cost per operating hour.A full range of cost models exists today, from detailed part-level models, based on direct engineering and manufacturing standard factors, to conceptual design level life cycle models. While most of the conceptual design level models are parametric and weight/complexity-based, much research is being conducted to develop feature-, activity-, and/or process-based model s. Many of the detailed models use measured data from the shop floor for the regression analysis and algorithm development. At the other end of the spectrum are the top-level, parametric cost estimating models for life cycle estimates. Few models exist between the two ends of the modeling spectrum; no suitable methods have been demonstrated for a model that accepts multifidelity data from multiple levels of product analysis within an integrated design environment.Detailed estimates of direct materials and hours used for fabrication and assembly of the aircraft major structural components (accommodating the many and varied material types; product forms such as sheets, extrusions, fabrics, etc.; and construction types utilized in advanced technology aircraft structures) will replace the weight/complexity-based algorithm for estimating the aircraft cost in the top-level, parametric life cycle cost model. These differentials in the aircraft cost estimates due to fabrication and assembly alternatives will propagate via the system roll up cost through the life cycle for production, operation, and support for the entire system.With such a tool/model, the designer will be able to determine sensitivities in the top-down life cycle cost model to changes or alternatives evaluated in the bottom-up cost model. It will be possible to calculate sensitivities and design for robustness with the life cycle cost model due to perturbations of some factors such as entities external to the manufacturer; functions internal to the manufacturer, but external to manufacturing; and processes internal to the manufacturer.The manufacturer cannot control certain factors external to the enterprise. For instance, the number of aircraft ordered, the times of the orders and the corresponding payment schedule, interest rates, and projected inflation rates are not variables over which the manufacturer has complete control. The monthly or annual production rates; sub-contracting decisions; learni ng curve effects; and manufacturing, and sustaining costs are factors that are internal to the enterprise, but can be categorized in a higher level than the actual material purchasing, processing, fabrication, and assembly. The sequences of activities and processes used for fabrication and assembly are assumed to be internally controlled by the manufacturer.The lowest level of the life cycle cost model consists of the cost estimation for the aircraft, based upon the direct engineering and manufacturing estimates for its major structural components. The highest level includes determination and distribution of the non-recurring and recurring production costs, as well as the operations and support costs over the entire life cycle of the aircraft.According to Febrycky, W.J., and Blanchard, B.S. (1991) that a through understanding of certain economic theories must be achieved before any reasonable life cycle cost analysis can be undertaken. Alternative instruments can be compared against each other or a fair basis only if their respective benefits and costs are converted to an equivalent economic base, with appropriate consideration for the time value of money. Three factors are involved when determining the economic equivalence of sums of money. They are the amounts of the sums, the times of occurrence of the sums, and the interest rate. Interest formulas are functions of all three. These functions are used for calculating the amounts occurring at different periods of time.The life cycle cost analysis of aircraft comprises the following capabilities. The unit production costs are estimated with a series of experimental equations for generating airframe component manufacturing costs for specific classes of aircraft. According to Lee, P. (1994) that a theoretical First Unit Cost is generated by summing the respective component costs of the airframe, propulsion, avionics and instrumentation, and final assembly. Most of the structural component cost equations are weig ht-based. Engine costs are based on the thrust, the quantity produced, and the cruise Mach number.Alternatively, the actual price/cost of the engine can be specified as input parameters. Another series of exponential equations is used to calculate the production costs based upon the total number of vehicles produced. The average unit airplane costs, either including or excluding airframe and engine spares, are also calculated. A comparison of the average aircraft manufacturing costs versus the quantity of aircraft produced is provided. The elements of the total vehicle cost can be reduced with user-specified learning curves for the airframe, avionics, propulsion, assembly, and fixed equipment. For a specified production rate, ship set, and average aircraft selling prices, the manufacturer’s cumulative and annual cash flows are calculated.The annual and cumulative aircraft deliveries are calculated first, based upon an input production rate schedule. The manufacturing cost is the sum of the production costs of all operational vehicles produced each year. The cost to manufacture one vehicle includes airframe cost, propulsion cost, avionics and instrumentation cost, and the cost of final assembly. The manufacturer’s sustaining costs are the total production costs minus the cost of the operational vehicles and the manufacturer’s profit fee. Ten elements constitute the total sustaining costs: airframe and engine spares, facilities, sustaining engineering, sustaining tooling, ground support equipment, training equipment, initial training, and initial equipment. The sustaining costs are distributed equally for each aircraft over the same months in which each aircrafts manufacturing costs are distributed.CONCLUSIONThere is normally a conflict between cost-effective choices and affordable choices for alternative designs. Today, the desire for cost-effectiveness is often sacrificed to the practical considerations of the available funding with the de velopment of more complexes and comprehensive life cycle cost modes that can accept and process multifidelity data within an integrated design environment, it will be possible to better calculate the cost-effectiveness and affordability of future systems. Then it may be possible to have a system that is ultimately cost-effective, yet still affordable.REFERENCEApgar, H. (1993). Design-to-Life-Cycle-Cost in Aerospace, Aerospace Design Conference, Irvine CA.Febrycky, W.J., and Blanchard, B.S. (1991). Life-Cycle Cost and Economic Analysis, Prentice Hall, Englewood Cliffs, New Jersey.Lee, P. (1994). A Process Oriented Parametric Cost Model, Aerospace Design Conference, Irvine CA.

Course study

Expectations from Students: a. Students must report to the respective sessions well before the announced time. Latecomers will not be permitted to Join the class after the scheduled time. If late, the attendance for that session will be marked as absent. B. Read the Case Study / material well prior to the class discussion. He/she is also expected to read the chapter indicated in the course plan as the faculty directs. C. In the class discussion student is expected to participate actively and contribute to individual and group learning. Evaluation is based on active participation. D.The participation has to be relevant and meaningful. â€Å"Speaking for speaking sake† will be counter- productive. Participation by Just repeating a point made or picking on what someone has said will also be counter-productive. E. Evaluation is a continuous process at BIBS. Every student needs to be aware of the timeliness given in the section below. Absence from these evaluations will mean non aw arding of marks in that particular component f. Wherever applicable, group assignments require each student to contribute to the roof effort. This enhances group effectiveness and leads to greater appreciation of working in groups. G.Formal dressing is suggested for all students. Do not roam in the academic area/ attend classes in chapels / shorts / informal t shirts h. Students are expected to show high regard and appreciation for class discipline and desist from using mobile phones. This disturbs the class ambiance and unnecessarily diverts attention of other students as well as the faculty member. To avoid these, mobile phones should be switched off inside the classroom. I. I have given a scheduled consultation hour. Utilize this time to meet me and clarify doubts if any, seek explanations and get mentored if needed. J. Attendance is compulsory in all sessions.However refer to guidelines in your academic handbook for exceptions. Honor Code: Unfair practices in tests and plagiaris m in assignments / project work will straight away entail a ZERO to all involved parties. It is not relevant for me to know the source and destination of plagiarism. Class Organization Class Representative One of you will be elected / selected by consensus as Class Representative for the CM course. S/he will be responsible for class room arrangements, dealing with academic office, for communicating information from me to the class and also to collect all assignments / project works and deliver them to me.Class Discipline Students must occupy their seats on/before the scheduled time and must remain seated until I announce the closure of the session. Students must have their name plates on the desk. Use of mobile phones is strictly prohibited in the class. Students must bring calculator and the text book to every class. While we may work & EXAMINATIONS. Students are free to ask questions/doubts/clarifications in the class on topics under discussion. For other doubts, they should meet me in my office during consulting hours.Evaluation Timeliness Keeping in line with continuous evaluation at BIBS the following schedules have been drawn. Students are expected to go through the dates / sessions mentioned and prepare accordingly. Component Component Number Expected slot / due date Marks declaration by Weighted Class Participation After completion of Session 1 1 Session 12 10 2 After completion of Session 22 Session 23 3 After completion of Session 30 Session 31 -rest – 1 Session 9 Session 10 -rest – 2 Session 17 Session 18 -rest – 3 Session 30 End exam At the end of the semester Total Performance till Midterm will be announced by end of session No. 6 in each course which means each student will know his / her performance in one CPA and two Tests. The final result will be declared after the end examinations. Before the student takes the end examination he / she will be aware of the progress in each course up to an extent of 60 marks. Students not taking the evaluation according to the timeliness mentioned above will not be given another opportunity except in extremely rare circumstances.It is should be noted, though, that the make exam would be of a higher difficulty level than the regular exam (because the student get extra time) Notes: 1. Make up test for Test- 1 & Test – 2 are permitted only in EXCEPTIONAL cases. I must be convinced about the reason in advance. It is should be noted, though, that the make exam would be of a higher difficulty level than the regular exam (because the student gets extra time). 2. Students with less than 60% attendance on the date of any evaluation component ill be awarded F grade for that component.

How to Write the Nuclear Symbol of an Element

How to Write the Nuclear Symbol of an Element This worked problem demonstrates how to write nuclear symbols for isotopes of a given element. The nuclear symbol of an isotope indicates the number of protons and neutrons in an atom of the element. It does not indicate the number of electrons. The number of neutrons is not stated. Instead, you have to figure it out based on the number of protons or atomic number. Nuclear Symbol Example: Oxygen Write the nuclear symbols for three isotopes of oxygen in which there are 8, 9, and 10  neutrons, respectively. Solution Use a periodic table to look up the atomic number of oxygen. The atomic number indicates how many protons are in an element. The nuclear symbol indicates the composition of the nucleus. The atomic number ( the  number of protons) is a subscript at the lower left of the symbol of the element. The mass number (the sum of protons and neutrons) is a superscript at the upper left of the element symbol. For example, the nuclear symbols of the element hydrogen are: 11H, 21H, 31H Pretend that the superscripts and subscripts line up on top of each other: They should do it this way in your homework problems, even though its not printed that way in this example.  Since its redundant to specify the number of protons in an element if you know its identity, its also correct to write: 1H, 2H, 3H Answer The element symbol for oxygen is O and its atomic number is 8. The mass numbers for oxygen must be 8 8 16; 8 9 17; 8 10 18. The nuclear symbols are written this way (again, pretend the superscript and subscript are sitting right on top of each other beside the element symbol):168O, 178O, 188O Or, you could write: 16O, 17O, 18O Nuclear Symbol Shorthand While its common to write nuclear symbols with the atomic mass- the sum of the number of protons and neutrons- as a superscript and atomic number (the number of protons) as a subscript, theres an easier way to indicate nuclear symbols. Instead, write the element name or symbol, followed by the number of protons plus neutrons. For example, helium-3 or He-3 is the same as writing 3He or 31He, the most common isotope of helium, which has two protons and one neutron. Example nuclear symbols for oxygen  would be oxygen-16, oxygen-17, and oxygen-18, which have 8, 9, and 10 neutrons, respectively. Uranium Notation   Uranium is an element often described using this shorthand notation. Uranium-235 and uranium-238 are isotopes of uranium. Each uranium atom has 92 atoms (which you can verify using a periodic table), so these isotopes contain 143 and 146 neutrons, respectively. Over 99 percent of natural uranium is the isotope uranium-238, so you can see that the most common isotope isnt always one with equal numbers of protons and neutrons.

5 interview questions you shouldn’t ask potential employees

5 interview questions you shouldn’t ask potential employees We talk a lot about what questions interviewees should be prepared to answer, but what if you’re on the other side of that equation? Are there any danger zone questions (or just plain ineffective) questions you shouldn’t ask? There definitely are, and they range from inappropriate to downright illegal. Let’s look at some of them. 1. How old are you?Age is always a no-no in an interview. Even if the interviewee mentions it themselves or you can deduce the age based on their resume, you can’t ask about it or use it as a factor in the hiring decision. Per the Age Discrimination in Employment Act (ADEA), it’s illegal to use age as a discriminating factor in hiring. So by mentioning age, you’re opening the door to potential legal consequences for your company- whether you’re just making small talk or not.2. Are you married/do you have kids?Again, illegal, even if it’s just small talk. The U.S. Equal Employment Opportunity Commission (EEOC) forbids using gender or family status as an element in hiring someone for a role. A question about family status could make the interviewee think you’re fishing to see if she is planning to take maternity leave, or a question about marriage could make the interviewee think you’re trying to determine sexual orientation. It’s best to leave it alone and find other ways to make small talk. And you don’t want to risk making the interviewee feel uncomfortable about having to discuss personal issues. It’s better all around to keep discussion limited to professional areas.3. If You Were a [blank], what kind of [blank] would you be?This one isn’t illegal, by any stretch. It’s just not a very useful or effective interview question. Knowing which kind of tree the interviewer identifies with or which former member of One Direction they’d like to be doesn’t tell you much of anything about how they’d approach the job at hand. Whenever possible, you should avoid filler questions like these.4. What’s your salary history?What a candidate made before is largely immaterial to what they’d make at your company, unless you’re trying to take the easy way out and determine how low you can go, salary-wise. Either way, it’s not a terribly appropriate or relevant thing to ask someone who’s applying for a specific job. It could put the interviewee on the defensive and steer the conversation away from the job itself.5. What’s your biggest weakness?If you ask this, you’re not going to get a 100% truthful answer. Candidates are on to this game, so you’re going to get an answer with spin on it. No one is going to say â€Å"Yeah, I’m just not good at motivating myself to get work done in the morning† or â€Å"I make a lot of careless mistakes.† And does the spin answer like â€Å"I am too much of a perfectionist† really help you make this hiring decision?When you’re the interviewer and have all the power, it’s important to make sure you’re making a good faith effort to ask the right questions to get someone hired. The last thing you want to do is open legal cans of worms for your company or ask questions that just don’t tell you much about the person you’re hiring to fill this job. Learning to become a great interviewer is just as much a skill as learning to become a great interviewee, and the more you work on what to avoid, the more effective you’ll be.

The Wrong Question

The Wrong Question I come back from a conference with all sorts of fodder for editorials, sometimes for a great article to pitch a magazine. A lot of times too much material, but thats part of what makes conferences energizing and rejuvenating. They provide spark. Like your teachers said in school, or shouldve said if they didnt, is there is never a stupid question. At a conference, all questions should be welcomed. But that doesnt mean that some questions arent the wrong ones to ask. For instance, one writer asked, Lets say I just quit my job and have this book to sell. How can I make enough money to live off of? I was moderating the panel, so I seized control first. I wanted to answer this one. I actually wanted to pull this writer aside and talk specifics with him. This was a very cart-before-the-horse question. First, a writer leaves the day job only after he has made specific plans on what he will write, how he will market it, and what income he can expect to come in. Books are not quick money makers, at least not until you have a platform and have multiple books under your belt, and even then, only if youve mastered indie publishing. There are So many steps there to take BEFORE you quit the day job. Items to consider before you quit the day job to be a writer: 1) How much money have you made writing while still on the day job. If youve made $5,000 while working ten hours a week, then hopefully youll make $20,000 while working forty hours. Whoa. Doesnt sound like much, does it? Then stick to the day job until youve raised how much you make part-timing it. When youre making $10,000 or $20,000 part-time, then you might have something. Dont try to convince yourself that full-time will enable you to make way more . . . more than the hourly basis youre making part-time. Because writing full-time will involve administrative tasks like taxes, computer maintenance, and self-promotion that eat up your time without pay. 2) Make sure you have solid health insurance. One broken arm and no insurance can derail you time-wise and financially, to the point youd kill to have that day job back again. 3) What writing income can you develop in addition to book revenues? Im a believer in any writer freelancing, because one That writer didnt ask a stupid question. It turned into quite the good discussion. Asking a question that had its priorities screwed up became a learning tool for the entire room. Ask any question, because often the wrong question can turn into the right one.

A3 Essay Example | Topics and Well Written Essays - 750 words

A3 - Essay Example euvers enabled them to report profits and hide losses from the books, and as a result of these maneuvers their stock prices rose steeply as investors were attracted to the potential for future high prices. The machinations in their books of accounts were such that retail investors were had pushed to understand them; as a result, the management through the use of market to market system enabled the company to manipulate profits and hide debts. At the time when the issue came to light, it had already been late, yet the laws that govern separate business from owners frustrated the efforts to compensate the investors. The actions of the managers in the Enron case is a clear violations of ethic principles, and the ethic principles indicate that individuals are bound a certain duty of care to investors, customers and employees. Secondly, auditors failed in their duty of care to the aforementioned parties, and the chief auditor, Arthur Anderson admitted to the errors in the

The wizard of Oz Essay Example | Topics and Well Written Essays - 750 words

The wizard of Oz - Essay Example Particularly, the paper will analyze the scene in which the Wicked Witch, the stories main antagonist, was killed through her own machinations in the famous â€Å"I’m melting† scene. The sepia-toned setting of the Kansas prologue in the Wizard of Oz is famously contrasted with the splash of full color that the movie introduced as we enter Dorothy’s dream. The world of the dream is meant, we are supposed to believe, to represent an alternative universe. Yet director Fleming draws from the real world political and economic landscape of the late 1930s in building this supposed alternate world. Particularly, he establishes two worlds – one with a kind of goodness and innocence that, though it has its own brand of hypocrisy and silliness, is presumed superior to the second, a dark and scary world of evil that lurks about the film’s edges in the person of the Wicked Witch and the setting associated with her. As the film progresses we see that even the sce nes in which a kind of injustice can be discerned in the sleek modern City of Oz -- through, for example, the Wizard making promises he has no intention of keeping – are carried out in a golden bathing light of modernity and technological wonder. This is strongly contrasted with the Witch’s castle which, with its gothic arches and ancient, minimalist architecture seems to be inspired by old world, specifically German, influences. The suggestion is the American world is preferable to the European even in its failings. In building the mise-en-scene for the two contrasting worlds, Fleming utilized a full range of color and light in the City of Oz scenes, as well as for the march along the beautiful if sometimes difficult travel on the yellow brick road. However, in the scenes that are associated with the witch, -- such as the forest scene and castle scene – the color palette is darkened and limited. The black of the witch’s cloak is contrasted with the blue of Dorothy’s dress and bright red of the coveted shoes in many shots in these settings. The uniforms of the zombie-like soldiers that serve the witch resemble Nazi officers’ uniforms. The green-faced witch herself, in the make-up choices made, suggests a kind of sickness and moral decrepitude, contrasted against Dorothy’s fresh innocence. Nathanson (1991) contrasts the two worlds of the City of Oz and Witch’s Castle in excellent summary form. After, describing Oz as an American â€Å"future anticipated in the present† he describes the setting of the witch’s castle as follows: Technology here is primitive. Candles and torches are used instead of electric lights, spears instead of guns, and an hourglass instead of a clock. Surfaces, moreover, are coarse and unpolished. Architecturally, the Castle is a maze of twisting staircases and crooked passages. Here, then the mise-en-scene is alien. It is remote in both time and space. (p. 39) Here the s etting of the action is made to resonate with the world of the late 1930s in which the world was moving steadily to war – with the American promise of technology being questioned and challenged (potentially) by the reactionary and agrarian aggressiveness of Hitler’s Nazi Party. While such a comparison is not made explicit in the film, it is almost inescapable when looking back on the film as a piece of cultural history.

Journal Essay Example | Topics and Well Written Essays - 250 words - 73

Journal - Essay Example Additionally, I do not understand how change in time as well invention of technology will in any way change a humble person to a narcissist. Despite of these confusions however, I conquer with the opinion of O’Brien that the current young people lack cognitive empathy. This is evidenced by the neglect of young people towards each other not only at school, but also in other social amenities. At least the article makes me know that I am not I my own world when I consider current youths self-centered in their activities. In addition to expounding my understanding of the challenges of the young people, today’s reading also boosts my writing skill by introducing me to new vocabularies. It also expounds my reasoning and as a result enables me to learn how my courses relate to each other. Additionally, today’s reading enhances practicability of what we read before by detailing on what takes place in the current society. Although I do not understand how O’Brien carried out his research worldwide and came up with the conclusion that human empathy is declining with time, I do agree that his article was educative and

I will down load the story that it needs to be taken from Essay

I will down load the story that it needs to be taken from - Essay Example Since its inception technology’s infusion into life has transformed the lives of human beings slowly and steadily and has evolved the human society into its present state- the state which is miraculously poles apart from where the society stood just a few decades ago. This infusion of technology and successive increasing inclination is, however having both good and bad effects upon it adapters. One the one hand there is one school of thought which argues that technology is to ma like blood is to human body. They claim that technology is extremely beneficial and it unending benefits make life extremely feasible for man to live their life. From computing devices assisting man at every unit time to the limitless number of software that do thousands of tasks for man, people argue that there is now way by which such a beneficial invention could be non- beneficial for man. â€Å"Digital technologies have had a profound impact on most aspects of human life. The rapid pace of technol ogical development has given the current generation one of the most fascinating eras in which to live. Technological advances are leading to life changing scientific breakthroughs, new business management paradigms, and a more inclusive and connected global society.† (Baldauf, Stair, 2011) On the other hand there is this other school of thought who argues that technology infusion is gaining a dangerous pace among human beings and it is thus becoming highly dangerous for their own personal lives. People afraid of the dangerous inclination of technology towards man contend that people get so very used to checking their connecting gadgets and their office work all the time that they even tend to forget their meal times and their personal obligations towards their families and friends. It is as if technology infusion has actually taken over their lives and their distractions from their personal lives are not even detectable to them. Others even maintain that the thought of assumin g that multitasking enables more productivity is actually not true. While people think that they actually are multitasking and are getting several tasks done simultaneously they originally are unable to concentrate on even one single task. There is absolutely no task of getting creativity done if one is multitasking and is trying to work at the same time on their Smartphone, laptop and tablet etcetera. People become this much freaks that even the thought of not remaining connected to their gadgets for the sixteen seconds in which the train in which they are travelling passes through a subway is not acceptable to them. The look forward to the passing of those sixteen seconds as soon as possible so that the connectivity to their gadgets is maintained again. â€Å"Technological change is the major source of cultural change in any society.† (Andersen, Taylor, 2007) My view is that over exposure to any thing is not safe and not good for anyone. Thus even the overexposure to techno logy is not recommended. Our personal lives are the most cherished things man has been blessed with. Thus we would be taking advantage of the benefits of technology but should not let them take over our minds and souls for all times. When it comes to the topic of the affects of things on the personal lives of human beings, most of us will readily agree that our family and personal lives should have the utmost importance and should not be neglected at all. Where this agreement usually ends, however, is on the question of whether this dangerous

Company Analysis J Sainsbury Ltd Essay Example | Topics and Well Written Essays - 1750 words

Company Analysis J Sainsbury Ltd - Essay Example Analysis and evaluation of the business strategy that J Sainsbury Ltd has pursued using Bowman’s strategic clock Bowman’s strategic clock, as presented in Figure 1, Appendix is used for the identification of strategies that promote effectively the organizational goals (Rosenhauer 2008,p.11). One of the key challenges in regard to the use of the Bowman’s strategic clock is the following one: the identification of the appropriate strategy, among the strategies included in the above model, is often difficult, especially if the priorities of the organizations are not clear. According to Muller (2011) organizations can use the Bowman’s strategic clock for identifying strategies that are most feasible having in mind the resources available and each organization’s internal and external environment. The Bowman’s strategic clock is based on the following principle: each organization should choose strategies that most respond to the plans of the organizations in regard to the value and price of its products/ services (Needle 2010, p.281). Using the Bowman’s strategic clock, the strategic choices of Sainsbury’s could be analysed as follows: as noted in the case study, the firm is among the four key players in the British grocery retail sector (case study, p.1). ... ne: the identification of the appropriate strategy, among the strategies included in the above model, is often difficult, especially if the priorities of the organizations are not clear. According to Muller (2011) organizations can use the Bowman’s strategic clock for identifying strategies that are most feasible having in mind the resources available and each organization’s internal and external environment. The Bowman’s strategic clock is based on the following principle: each organization should choose strategies that most respond to the plans of the organizations in regard to the value and price of its products/ services (Needle 2010, p.281). Using the Bowman’s strategic clock, the strategic choices of Sainsbury’s could be analysed as follows: as noted in the case study, the firm is among the four key players in the British grocery retail sector (case study, p.1). The above fact can lead to the following assumption: the particular sector in Brit ain can be characterized as oligopolistic, allowing the growth of specific firms. From this point of view, the parts no 6, 7 and 8 of the Bowman’s strategic clock cannot be applied in Sainsbury’s, since the strategies incorporated in these parts are feasible in monopolistic industries (Figure 1, Appendix). The potential use of the other parts of the strategic clock would be further explored. Part 1 is characterized by both low price and added value. Such strategy would lead to the decrease of quality of the firm’s products towards its competitors that have managed to promote products of satisfactory value at a low price. It is made clear that the strategy that most responds to the firm’s strategic choices is that of the second part of Bowman’s clock. The specific strategy is based on the following two

I will down load the story that it needs to be taken from Essay

I will down load the story that it needs to be taken from - Essay Example Since its inception technology’s infusion into life has transformed the lives of human beings slowly and steadily and has evolved the human society into its present state- the state which is miraculously poles apart from where the society stood just a few decades ago. This infusion of technology and successive increasing inclination is, however having both good and bad effects upon it adapters. One the one hand there is one school of thought which argues that technology is to ma like blood is to human body. They claim that technology is extremely beneficial and it unending benefits make life extremely feasible for man to live their life. From computing devices assisting man at every unit time to the limitless number of software that do thousands of tasks for man, people argue that there is now way by which such a beneficial invention could be non- beneficial for man. â€Å"Digital technologies have had a profound impact on most aspects of human life. The rapid pace of technol ogical development has given the current generation one of the most fascinating eras in which to live. Technological advances are leading to life changing scientific breakthroughs, new business management paradigms, and a more inclusive and connected global society.† (Baldauf, Stair, 2011) On the other hand there is this other school of thought who argues that technology infusion is gaining a dangerous pace among human beings and it is thus becoming highly dangerous for their own personal lives. People afraid of the dangerous inclination of technology towards man contend that people get so very used to checking their connecting gadgets and their office work all the time that they even tend to forget their meal times and their personal obligations towards their families and friends. It is as if technology infusion has actually taken over their lives and their distractions from their personal lives are not even detectable to them. Others even maintain that the thought of assumin g that multitasking enables more productivity is actually not true. While people think that they actually are multitasking and are getting several tasks done simultaneously they originally are unable to concentrate on even one single task. There is absolutely no task of getting creativity done if one is multitasking and is trying to work at the same time on their Smartphone, laptop and tablet etcetera. People become this much freaks that even the thought of not remaining connected to their gadgets for the sixteen seconds in which the train in which they are travelling passes through a subway is not acceptable to them. The look forward to the passing of those sixteen seconds as soon as possible so that the connectivity to their gadgets is maintained again. â€Å"Technological change is the major source of cultural change in any society.† (Andersen, Taylor, 2007) My view is that over exposure to any thing is not safe and not good for anyone. Thus even the overexposure to techno logy is not recommended. Our personal lives are the most cherished things man has been blessed with. Thus we would be taking advantage of the benefits of technology but should not let them take over our minds and souls for all times. When it comes to the topic of the affects of things on the personal lives of human beings, most of us will readily agree that our family and personal lives should have the utmost importance and should not be neglected at all. Where this agreement usually ends, however, is on the question of whether this dangerous

MKTG 3000 Essay Example | Topics and Well Written Essays - 500 words - 2

MKTG 3000 - Essay Example changing consumer behaviour highlights that approximately 65-70% of consumers fall within the category of â€Å"multichannel shoppers† and increasingly has the highest purchasing power (Weinberg et al, 2007). As a result, Weinberg et al posit that it is â€Å"critical that organisations effectively employ a multichannel marketing approach, as consumers in B2C contexts now expect it† (Weinberg et al, 2007, p.385). It is evident that retailers are now moving away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management (CRM) into business strategy to create value for its customers For example, Vollmer and Precourt argue that the underlying basis for marketing is rooted in economic principles of exchanging goods for value (2008). It is precisely this concept of â€Å"value† that has been at the heart of marketing strategy in persuading consumers to exchange value for goods in conventional business strategy. However, as the business models continue to evolve in line with changing consumer habits and retail channels, Vargo and Lusch point to the fact that economical basis for traditional marketing strategy has been forced to adapt to remain relevant (2004). â€Å"very nature of network organisation†¦..and the potential impact on the organisation of consumption all suggest that a paradigm shift for marketing may not be far over the horizon†(in Vargo and Lusch, 2004). They highlight the point that retailers have been forced to move away from the focus on tangible goods in light of the increasing consumer value attached to intangibles, thereby underpinning the â€Å"paradigm shift† in providing value in marketing. A significant part of this has been the move away from the economic model to the recognition of marketing as a social and economic process (Vargo and Lusch, 2004). In evaluating this â€Å"paradigm shift†, Gronroos refers to the fact that customer relationship economics presses the need for

Teachers Speech Essay Example for Free

Teachers Speech Essay Mr. Chairman, Honorable Proprietor and Headmaster, Mr. Commissioner distinguished staff members, co-aspirants, fellow students, ladies and gentlemen, I greet you all It has been observed by me in recent times, that there are many problems, which arise day in day out. I do not wish to make this entire problem known, because they give me an ill-feeling when I mention them. Nevertheless, for the sake of my manifesto, I am going to give an instance of a situation as an example. Comfortably seated lady and gentlemen, Imagine yourself being a teacher, you have just given an exercise which you were marking, or you are busily compiling your examination results. As you continue your task, one boy runs up to you and says â€Å"Sir, this boy has hit me with a ball† The lad is expecting you to leave your work and go and administer justice to his said trouble maker. If you were to be that teacher,what will your reaction towards the issue be? I do not suppose you would leave your work to attend to that issue; such problems should be left into the hands of the prefects. One of such prefects who play a major role in the school is the boys’ prefect. This is the reason why I want to take up this responsibility demanding position. Ladies and gentlemen, the voting is in your hands and it is your own decision. I am appealing to you all to vote for ..as your boys’ prefect, so that when this school gets a change of a lifetime, with the blare of a trumpet, we can all say that something has happened out of the blues. Once again, listen to the cry of your humble servant , vying for the post of the high office of the senior prefect of this humble institution. Now to my dear juniors who have been in a state of melancholy for so long a time due to ill-treatments and injustice meted out to them

Developing Corporate Culture within an organisation

Developing Corporate Culture within an organisation As defined in Assignment 1, culture is a set values, beliefs, common understanding, thinking and norms for behavior that are shared by all members of a society. Organizational climate, on the other hand, is the process of quantifying the culture of an organization. It is a set of properties of the work environment, perceived directly or indirectly by the employees, that is assumed to be a major force in influencing employee behavior. In laymens terms, it is the employees opinion of the workplace environment that could have a direct bearing on their performance. For instance, a high performance climate will encourage individuals to do what is needed to meet goals, satisfy customers, and exceed expectations. Likewise, a poor climate will result in loss of confidence in the organization, lower commitment and mediocre performance from employees. There are six factors to evaluation climate, and they are: Clarity Everyone knows what is expected of them. Standards Challenged with reasonable goals. Responsibility Employees given authority to accomplish tasks without checking for approval. Flexibility Employees are recognized and rewarded for good performance. Rewards Employees are recognized and rewarded for good performance. Commitment People are proud to belong to the organization. Using these six factors to assess the climate at the School Employee Retirements System of Ohio (SERS), we can evaluate SERS existing climate from their scores in the Denison Organization Culture Survey. Climate Factors Denison Organizational Culture Survey Score Clarity Vision: 81% Goals Objectives: 82% Strategic Direction Intent: 78% Standards Coordination Integration: 87% Agreement: 73% Core Values: 73% Responsibility Customer Focus: 79% Flexibility Creating Change: 77% Empowerment: n/a Rewards Launch a rewards and recognition programme such as their standardized merit system to recognize those that go above and beyond. Commitment Capability Development: n/a Organizational Learning: 82% Team Orientation: n/a SERS has definitely taken on board the feedback from their initial Denison Organizational Culture Survey scores in 2006 and progressed significantly using the Culture Change Monitor. In a mere three years, it has realized remarkable improvements across many areas of the Denison model and transformed into an organization with balanced top-down and bottom-up team work and involvement. Task 2 Recommend ways to improve corporate climate in an organization. SERSs effort and accomplishment in their transformation is indeed an incredible feat. It would be wise for them to keep at their efforts in establishing an open communicative environment and aim towards creating an inclusive and meritocratic culture. American marathon runner, Joan Benoit Samuelson, was once quoted saying, I look at victory as milestone on a very long highway. Likewise, the journey to victory for SERS is a long road ahead. Thus it is important for SERS to consistency review the data to ascertain the details to progress forward and achieve organizational success. SERS could perhaps make improvements in their efforts for diversity and inclusion, which would ultimately lend in creating a strong future for SERS. This can be attained through addressing the factors of difference and fully capitalizing on the potential contribution of all employees. Embedding diversity and inclusion will give SERS the competitive advantage and help cultivate a competitive culture. For example, SERS could launch a global diversity drive and arrange networking events for affinity groups whereby particularly sub-sets of employees can network and exchange experience. Here, members can come together to discuss key issues and learn from each other, very much similar to their existing leadership development programme. On the employee development front, the SERS University is a good development to embed a learning culture within the organization. With this platform, employees are given the resources of a university to help them advance their careers, realize personal enrichment and achieve success. Additionally, the employee culture of SERS could be weaved into employee development course to inculcate a culture that focuses high engagement. Last but not least, it is recommended that SERS launch their own sustainability campaign to formulate a culture that is part of life and spirit of the communities it serves. It could be accomplished by involving volunteers across the company to donate time, money and resources to help those in need. Furthermore, SERS could offer educational resources such as books, classrooms, teachers to children in need. Task 3 Proposed a framework of organizational values that meet the specific strategic and operational needs of an organization The Competing Values Framework (CVF) developed by Quinn, Rohrbaugh could be proposed to conduct organizational analysis of the existing organizational values. The CVF was initially developed from the research on major indicators of effective organizations. Based on statistical analysis of a comprehensive list of effective indicators, Quinn and Rohrbaugh (1983) discovered two major dimension underlying conceptions of effectiveness. The first dimension is related to organizational focus, from an internal emphasis on the well-being and development of people in the organization to an external focus on the well-being and development of the organization itself. The second dimension differentiates organizational preference for structure and represents the contrast between stability and control and flexibility and change. Plotting this to illustrate, we get a spatial model that forms four quadrants, each with its own set of distinct indicators. Graphically, the CVF can be illustrated as the following: Each quadrant represents one of the four dimensions as depicted in the Denision Organizational Culture survey. These are the four major modes of organization and management theory. In the first quadrant on the upper left corner, we have the Human Relations Model which stresses on flexibility and internal focus. Here, cohesion, morale and human resources development are regarded as a criteria for effectiveness. On the upper right corner, we have the Open System Model. In this quadrant, emphasis is placed on flexibility and external focus, and the primary concerns are the readiness, growth, resource acquisition and external support. Moving on to the lower section of the diagram, the left quadrant is the Internal Process Model, while the right quadrant is the Rational Goal Model. The former emphasizes on control and internal focus and stresses the role of information management, communication, stability and control. The latter emphasizes on control and external focus, and looks upon pla nning, goal setting, productivity and efficiency as effective tools. Using the similar methodology, an alternative model of the CVF demonstrates the applicability towards leadership. Here, eight categories of leadership behaviors emerge, and can be illustrated as the following: Within each quadrant in this alternative model, each represents two roles that aligned with the four modes of organization and management theory. Human Relation Model Mentor is helpful and approachable, and is responsible for the personal development. Facilitator promotes teamwork, cohesiveness and manages interpersonal conflict. Open System Model Innovator possesses the creative and out-of-the box thinking skills, whereas broker possesses the political astute, persuasive, influential and powerful. Internal Process Model Monitor role checks on the performance and handles the paperwork, while coordinator facilitates the structure, schedules and the coordination efforts. Producer Role Model Producer role is responsible for the tasks and work, and motivate employees to attain stated goals, while director role engages in planning and goal setting, sets objectives and establishes clear expectations. This Competing Value Framework (CVF) can be a useful framework of organizational value that meets the specific strategic and operational needs of an organization. Management should take into account all of these eight roles and achieve a balance in competing demands and expectations. As such, this tool could help diagnose their existing and desired culture, and identify organizational gaps. Furthermore, it could be used as a tool for teaching and provide help in better understanding the similarities and differences of managerial leadership roles. Task 4 Identify internal and external stakeholders of an organization. Stakeholders in an organization are simply individuals or group that has an interest in the outcome of your objective. Internal stakeholders are defined as the people who are already committed in their responsibilities as board members, staff, volunteers, and/or donors. External stakeholders, on the other hand, are the people who are impacted by your work as clients/constituents, community, partners, and others. Internal Stakeholders can be represented by the following groups: Board members: Responsible for appointment of management in an organization, take accountability of management for their use of resources and the results of the stewardship of management. This stakeholder may engage in economic decisions which include whether to buy or sell an investment or whether to reappoint or replace the management. Staff members: Employees and their representative groups are interested in the well-being such as the stability and profitability of their employers. They are interested in information which enables them to assess the ability of the enterprise to provide remuneration, retirement benefits and employment opportunities. Donors: The investors of the organizations that provides the risk capital. They are concerned with the risk taken, and return on equity from their investments. They need information to make informed decision of either buying, holding or selling. Shareholders are also interested in financial metrics to discern the ability of the organization to meet dividend payments. External Stakeholders can be represented by the following groups: Clients: Clients or customers are the source of revenue for the business. Community Partners: These are the association boards, regulatory bodies that are concern with the business codes of conduct that the organization follows. Others: Could range from their Corporate Social Responsibility partners, group alliances, the charities that are in partnership with, and the environment. Using NHS as a case study, we can identify the following list of internal and external stakeholders: Internal Stakeholders External Stakeholders Director of Public Health Head of Health Intelligence and Information Procurement Director of Nursing Public Health Strategists Public Health Management Analyst Director of Programmes and Services Research Scientist Communications Environmental Health Intelligence Analyst Public Health Manager Trustees Board committee members Local Authority/council Providers Acute trusts Patients Service users Customers Suppliers Funders Quality assessors LINk group Special interest groups Health visitors/school nurses Wider public health workforce Media Task 5 Evaluate the effectiveness of an organizations existing communication strategies. Communication is one of the basic functions in an organization and its importance can hardly be overemphasized. It is the process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organization. In other words, it is an active two way process that involves listening, speaking, writing and reading. Effective communication in the workplace is essential to provide clear direction and expectations to employees. This will help promote higher productivity, improved performance and increased customer loyalty and profit. Communication strategy in an organization is defined as a management technique for determining the most effective method of communicating in an organization. It outlines the process for communicating and sharing information on project benefits and facts to target audiences and stakeholders. In order to evaluate the effectives of SERSs existing communication strategies, it important to analyze this with respect to its internal and external stakeholders. Communication among internal stakeholders Since 2006, SERS have come a long way in establishing increased communication and promote a culture of openness. One avenue of communication among employees is the daily newsletter publication that provides the latest updates on community information and events, new hires and other relevant organizational information. In addition to that, monthly publications are handed out to employees detailing highlights from monthly board meetings to keep employee abreast on major organizational decisions. This provided employees a structured platform to keep track of major changes and also foster inclusion by encouraging participation in meetings. The set up of cross-function teams was another initiative on the communication front. This enabled staff to work in teams to address key issues, set specific goals and milestone to ensure accountability for their team. Here, cross-functional teams were responsible in the evaluation of the existing performance management process and the creation of competency models for every job function. These models communicated the performance metrics by first defining SMART goals, thus giving employees a sense of empowerment and accountability for reaching their goals. Communication among external stakeholders On the communication initiatives among external stakeholders front, not much have been mentioned in this case study. Extending this with additional research, SERS is currently exploring new ways to communication with their strategic partners. This involve identify and delivering solutions that will bring the greatest impacts to their external stakeholders. Currently, SERS is looking at providing multiple service channels for their existing members to include face-to-face, electronic, web, multi-lingual, etcetera. They have also engaged in lobbying and public education to minimize the potential for detrimental legislation. Task 6 Develop new communication strategies of an organization that address differences in belief, values, customs and language. The ability to communicate is essential to organizational success. We have come into an age of knowledge, and the ability to communicate effectively is the key to harness that knowledge. A good communications strategy would allow for better control and help structure issues in perspective to ultimately address the difference in belief, values, customs and language. Today, SERS has clearly identified its new model in its mission statement affirming its dedication to communication and collaboration to help them identify, and deliver solutions for, the issues of greatest impact to their members and retirees. In the initial stages of the development of a new communications strategy, it would be ideal to make this a collective process and involve participation of all members. This will help facilitate the brainstorm session and pool the necessary skills and competencies to develop an appropriate communications strategy for SERS. This strategy can be structured in several stages: Phase 1 Preliminary outline prepared by the close collaborators. Phase 2 Outline submitted to various partners for comments and revisions. Comments are also received from individuals, groups, etc. Phase 3 Management meets to finalize the strategy, and input/feedback from a communications expert is prompted. Phase 4 Once established, the strategy must be communicated to partners, groups and all members in the organization. The ideal way through the development process is to hold regular team meeting to keep everyone up to date on the needs and to keep the dossier active. This ongoing process allows the strategy to be continually verified during meetings, and evolve to adapt its existing requirements. At SERS, there are a few suggestions to be included in this new communications strategy. SERS can introduce new technologies to facilitate communication among staff. This could be implemented by installation of instant messenger applications, video conferencing tools and email to allow internal stakeholders to communicate more efficiently. SERS could bring its daily newsletters and monthly publications through its intranet and allow members access this information remotely or in the free time. Embed diversity and inclusion by launching a global diversity drive and arranging networking events for affinity groups whereby particularly sub-sets of employees can network and exchange experience. Here, members can come together to discuss key issues and learn from each other, very much similar to their existing leadership development programme. Adopt an open door policy to create an open atmosphere and allow junior members to freely discuss ideas or views on various issues. Creation of special occasion like an SERS day to allow employees from different departments to get to know each other on a personal level and engage in team building activities. Establish a feedback system to ensure a two-way process in the evaluation of colleagues and managers. Anonymity can be enforced by allowing employees to post feedback through an opaque ballot box. Conduct periodic surveys with their internal and external stakeholders to monitor existing performance and seek out avenues for improvement. Taking into account these suggestions for SERS coupled with the 4 stage action communications strategy, SERS will be able to achieve better manager employee relations, bring about improvement in motivation and morale, and ultimately increased productivity and ensure organizational success.

The Film Swades by Ashutosh Gowariker Essay -- India Indian Film Movie

Swades After the international success (including an Academy Award nomination) of Lagaan (2001), writer-producer-director Ashutosh Gowariker’s follow-up is at first glance a very different film: whereas Lagaan gave new life to the Hindi â€Å"historical† film by being located entirely in 1893 and in Champaner, an imaginary Indian village, Swades opens with a shot of the globe that zooms down into contemporary Washington DC, where its hero, so unlike the earlier film’s simple villager Bhuvan, is a manager working on NASA’s Global Precipitation Measurement project. Whereas Bhuvan, lacking the ability to converse in English, nevertheless has to learn the wily ways of the British colonial rulers in order to literally beat them at their own game, Mohan Bhargava (Shah Rukh Khan), the hero of Swades, is apparently a fully assimilated, literally globalized scientist who skillfully handles a press conference in high-tech, jargon-laden English. And whereas Lagaan begi ns with the imposing voice-over of Amitabh Bachchan’s immaculate Hindi, that language won’t be heard in the â€Å"Hindi† film Swades for almost ten minutes, and then as hybrid â€Å"Hinglish† spoken by Mohan and his colleague Vinod. But Swades soon draws Mohan back to his native India and to Charanpur, another imaginary village, in search of his beloved Kaveriamma (veteran actress Kishori Ballal, most notable in Kannada theatre, film, and television), the humble woman who raised him but who he has shamefully neglected following the death of his parents in a car crash when he was in college. Once the film adds a romance with Gita (Gayatri Joshi in her film debut), a village belle and schoolteacher of the feisty and independent sort, and begins to focus upon a goal (the generation o... ..., auditions, and â€Å"Social Relevance Information.† The latter consists of a summary of India’s caste system â€Å"complied only for the purpose of the film and necessarily does not coincide with any other researched sources.† Truly interested viewers might nevertheless be encouraged to seek out â€Å"other researched sources.† Works Cited Jigna Desai, â€Å"Planet Bollywood: Indian Cinema Abroad† in East Main Street: Asian American Popular Culture. Ed. Shilpa Dave, LeLani Nishime, and Tasha G. Oren. New York: NYU Press, 2005. Sunaina Marr Maira, Desis in the House: Indian American Youth Culture in New York City. Philadelphia: Temple University Press, 2002. Vijay Mishra, Bollywood Cinema: Temples of Desire. London: Routledge, 2002. Arvind Rajagopal, Politics after Television: Hindu Nationalism and the Reshaping of the Public in India. Cambridge: Cambridge UP, 2001.

Discuss the significance of the chapter titles of the novel in regard to theme in Amy Tan’s The Joy Luck Club

In Amy Tan's The Joy Luck Club, as in most other existing novels, the titles of each chapter holds a distinct significance in regard to the content of that chapter. It could be argued that Amy Tan selects the words for her titles carefully in order to attain the highest level of analogical, and metaphoric purpose from them. An analysis of each of the chapter titles in regard to the main ideas and messages Amy Tan is putting across highlights the purpose of each of them, and displays the metaphoric and analogical concepts that each hold. The title of the first chapter is a repetition of the title of the book. Amy Tan probably does this deliberately so as to focus the reader. The title itself, The Joy Luck Club, directly refers to the name of a club formed by all the four mothers in the book. At this club, all the mothers who are the co-main characters in the book are members. Around the Mah Jong table, the four women gossip and gamble. This is the most likely cause of the name, The Joy Luck Club, in the way that it was fun and enjoyable talking and telling tales, but one also needed luck in order to win the games of Mah Jong. The Joy Luck Club is founded by the women immigrants, so as to keep a part of Chinese tradition alive in the new world they were in. This is backed up partially by the quote in the book, â€Å"My mother started the San Francisco version of the Joy Luck Club in 1949† (6). The chapter is mainly focusing on the human needs to be surrounded with feelings of familiarity; the reason the club wa s founded in America. Scar is the title of the second chapter. As a representation of the sequences in the chapter, the title gives us a good basis as of what to expect in the chapter. For example, a scar is the result from someone receiving a deep wound. This is the case as the plot in this part of the book is about a little girl who gets burnt, has a mother who left her, and whom she eventually sees again. The title also holds an analogy. That is the analogy of the emotional healing process. Amy Tan uses this analogy in describing the pain inflicted upon the girl, by the mother, in relation to the pain inflicted on the girl by the hot soup. This analogical and metaphoric purpose Amy Tan intends with this can be directly drawn from the chapter itself In two years time, my scar became pale and shiny and I had no memory of my mother. That is the way the way it is with a wound. The wound begins to close in on itself, to protect what is hurting so much. And once it is closed, you no longer see what is underneath, what started the pain(40) This seems to be the way, in the human emotional and physical healing process, it takes time. Amy Tan uses the title, The Red Candle for her third chapter. In the plot of this part, a daughter of one family is being married to a man from another family. In the festivities, it is Chinese tradition to light a candle that has two ends. This represents the longevity of the marriage, and the commitment of the two involved. As the main plot in the chapter is the marriage the title reflects the content, and so is another good selection by Amy Tan. In regard to the theme of this chapter, the red candle, is representing the strength of the marriage, stated in the book, â€Å"That red candle was supposed to seal me to my husband and his family, no excuses afterward†(55). If the candle goes out the marriage is not strong, where as if it doesn't the marriage can never be broken, â€Å"‘This candle burned continuously at both ends without going out. This marriage can never be broken'†(54). As the burning candle represents the impermanence of a marriage, as there is no way a candle, in the situation as the one in the book, could burn to the end without going out, the girl who actually blows it out, along with the wind, and the servant who leaves the candle unattended all represent the intangible forces a marriage encounters. In all, the red candle has a very metaphoric purpose in this chapter, as a title, and theme. The Moon Lady is the title of the next chapter. The title comes directly from the name given to a particular demigod in the Chinese tradition. As the plot of this area focuses mainly on the Moon festival, celebrating the Moon Lady, and the little girls wish to the Moon Lady, it would appear that Amy Tan has chosen an appropriate title for this part. The main idea the author is trying to put across here is the reliance and desire for hope that human society has. Therefore beliefs that support the idea of hope, even in an irrational form, such as the idea of a moon lady, are popular. The idea of this is backed up in the book, â€Å"It is my earliest recollection: telling he moon lady my secret wish.†(65). The Moon Lady is symbolic of hope. In the next chapter, the title is relatively straight forward in its relation to the Content. The Rules of the Game, is referring to the rules of chess, the game that the young child is playing. This chapter is also showing the learning that is coherent in life, that the girl is experiencing. So this chapter title was selected for that purpose, showing the rules the girl is learning. The author uses the word rules, as a metaphor for life's experiences, and how to deal with them. In human society, there are many different situations which require a certain way to act, that is not written, or spoken, but expected, and needed in order to survive. In Chinese society however, there are many ways to approach situations that are spoken about. These are the rules. The game is a metaphor for life. So Amy Tan uses the title in a very blatant and a very subtle metaphoric way. In chapter six, the title The voice from the wall is given. In the physical sense, the voice from the wall is the voices of the mother and child fighting next door, to the girl in the story. In a metaphoric sense, the title is given as to represent a different side of thought. For instance, in the story, the girl misinterprets what she is hearing from next door as murder rather than just a fight occurring between a mother and child, â€Å"She didn't seem like a girl who had been killed a hundred times. I saw no traces of blood-stained clothes†¦Ã¢â‚¬ (115). This title is hinting at the human side of us that limits our way of looking at things. It is suggesting that at times we perceive one thing when really it is another, grabbing the wrong end of the proverbial stick. The voice in the title is the other view of the situation, and the wall can be seen as the situation. Amy Tan here again uses her title to perform a discreet metaphoric purpose. The chapter title, Half and Half arises from the daughters realization of how fate is formed. She sees fate as being the result of two things, expectation and inattention, â€Å"And I think now that fate is shaped half by expectation, half by inattention†(140). This title is used to reflect the troubled marriage of the daughter in this story, and the loss of a little boy. The author is focusing on the area of human behavior that leads to events caused by our unlimited expectations and ignorance leading to inattention. The title has no sense of physically describing anything in the story, as in previous chapter titles. The next chapter is a story of a child, whose mother forces her to learn the piano, in the hope of her becoming a prodigy. This chapter is entitled Two Kinds. As a title it holds little significance physically until the end where the daughter finds two halves to a piece of music she once played, â€Å"And after I played them both a few times, I realized they were two halves of the same song†(155). In relation to theme, the title holds a strong relation to the main points of emotional duality that the author is touching on. The main idea, being, the two sides of a mind that see things from different perspectives. There is the side that always an endless capacity to desire, and the side that makes us grateful for what we already had. This is summed up in the book, â€Å"†Pleading Child† was shorter but slower; â€Å"Perfectly contented† was longer but faster†Ã¢â‚¬Ëœ(155). This supports the idea of the daughter of the seeing the two sides of her life as a child, the way she saw it then, ‘Pleading Child', being pushed around and wanting more than she had, and the way she sees it now, ‘Perfectly Content', she realizes she had a good mother and a good life. The ninth chapter in The Joy Luck Club, is called Rice Husband. The title comes from a story the daughter was told by her mother. This was about the grains of rice she left in her bowl becoming the number of pockmarks on her future husbands face. The title relates to the main plot, as the story is set when the daughter has now married her husband, and is having her mother to stay with her for a while. The title has little other significance, other than the quality of the daughter husband reflecting the times she left rice in her bowl. The husband is not very nice, â€Å"I'm sitting on the sofa, seething, and I don't know why. It's not that Harold has done anything wrong. Harold is just Harold†(178). If a husband can annoy you with out even doing anything he must really not be a good husband. The pock marks in the fable meaning the impurities of your husband, of which the daughter's obviously has many. As with the last chapter the title Four Directions holds very little significance in an analogical or metaphoric sense. There seems to be no underlying or hidden reason for Amy Tan using the title, other than it is the name of the restaurant that the mother and daughter go to. Four Directions is the name of the place, â€Å"I said as we waited for the lunch bill at Four Directions†(184). The next chapter called Without Wood, is given to describe a characteristic, or lack of that the daughter has. The title has no physical relation to any of the events in the story here, but has the purpose of describing the type of person the women is. In the Chinese tradition, people contain certain elements, such as metal, water, fire and wood, to name just a few. Each of these holds a certain key to some ones character, and each need to be balanced with on another. In the story, the woman has a very indecisive side, and relies on others to make important decisions in her life, this is supported in the book, â€Å"I sat there quietly, trying to listen to my heart, to make the right decision. But then I realized I didn't know what the choices where†(213). This, in Chinese tradition is due to the fact that she has not got enough wood in her. This is the reason Amy Tan has used the title she has, taking something from her culture and introducing it to the reader. This is at fir st difficult to see but after recalling earlier parts of the book the title makes sense. In regard to theme, the title again is just pointing out what the author is trying to convey, and that is the varying characteristics that separate us as human beings in to individuals. The Best Quality, the name of the twelfth part of the book, is given for to reasons. As a title it touches the theme in a sense that mothers always want the best for their offspring, which is no different to the mother in this story. The best quality meaning the best quality of life that a mother can give her children. The title is also given in relation to the events held in the story. In the plot the mother is holding a diner where crab will be served and whilst picking the crabs, she picks one which is missing a leg, which is served at dinner. At the diner, the mother and daughter are last to pick, so the daughter goes to pick the crab with the missing leg, but her mother insists she takes the good one, â€Å"I thought I was doing the right thing, taking the crab with the missing leg. But my mother cried, â€Å"No! No! Big one, you eat it. I cannot finish†Ã¢â‚¬ (227). Hence, the mother always wants the best for her child. The next title named Magpies, has very little relation to the theme in this area of the book. It rather holds as a direct reference to a story within the story. A story of birds mocking peasants, who revolted and killed the birds, is told, The birds became more exhausted, unable to land, unable to eat. And this continued for many hours, for many days, until all those birds-hundreds, thousands, and then millions!-fluttered to the ground, dead and still, until not one bird remained in the sky(273) So again in this chapter the title holds no significance in regard to the theme in this story. Waiting Between the Trees, the title given to the fourteenth part, is significant in terms of the theme here. This part of the book is describing a mother's actions in her life, and using the analogy of a tiger to make us further understand the authors main points. In this chapter Amy Tan is commenting again on the duality of the human mind. She is saying that there is a part of humans that makes itself visible and conspicuous in its actions and another part that is more hidden and subtle in its actions. This is explained in the tiger analogy the author uses. Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between trees, seeing and not being seen, waiting patiently for things to comes(282) This is another example of Amy Tan's creativeness in her titles, subtle but very meaningful. The next chapter entitled, Double face. This is in reference to the part of this story where the mother and daughter are comparing their faces and seeing how much they look like each other. Double faced means a person who has two ways of acting, which are done in different situations. This is the main them in this part. Amy Tan, again, is commenting on the twin sidedness of human behavior. How we are nice to some one to them, and nasty to them when they are not around. This is explained in the book, â€Å"It means we're looking one way, while following another. We're for one side and also the other. We mean what we say, but our intentions are different†(304). This is a trait of humanity, and a necessary one in some circumstances. So in regard to the theme, the title holds significance in the way that it is using a term that describes a characteristic of human conduct. The last chapter title, as with many in the second half of the book has little significance to the theme of the story. The name A Pair of Tickets, is really just a physical explanation of what to expect I the story, in which a daughter and her father fly to China from America. Two tickets, two people, and a logical choice for representation of the plot in the story, however not for any thematic reasons. This is also a good selection of title by Amy Tan, as it rounds the book off, as the first chapter is about the woman getting tickets to meet her family, the last is about her using the tickets. Overall, Amy Tan has used a wide variety of chapter headings, ranging from ones with deep analogical, metaphoric, and thematic meanings, others with simple physical pointers to events in the story. The selection and timing of the headings also leads to provoking a strong thought process of the reader as to the author's intentions with the names of her chapters. Amy Tan has written a clever, thought inciting book, which although at times is exceedingly boring, is still none the less an intelligently written piece of literature.

Victory speech

Good evening America†¦. I stand here before you, overwhelmed by the final verdict of our unique nation. I, Paris Hilton am the first female candidate to have won the position of Presidency in this great country of ours. I have achieved the unthinkable! Once again, America has demonstrated her ability to be different. While, I know, the pressure I expect to face in the coming years will be a lot, I promise that I will deliver on the trust and faith all of you have reposed in me. The Democrats have always striven hard to win and I symbolize them and thank them for the support they have given me. The last President, Barack Obama, America's first African-American President, as some of us here know, has given me support throughout my campaign. I thank him for this†¦ My fellow Americans, I promise you that I will bring success but not without some hiccups. BE STRONG and TRUST me, for those who do not, in time I will hopefully prove to you that I am the right person to burden all these responsibilities on. I believe that a country should be run and managed just like we American women manage our houses – orderly, neat, clean and well planned. I want to make changes in our internal policies to ensure that this understanding of mine is effectively executed. The revenue department also should be run the way I run my household budgets – Americans, we must learn to spend only what we earn – this is the only answer to our deficit balance of payments problem. The White House has been standing for the last two centuries and for the first time in its history; I am going to use my redecoration budget on the out side rather than the inside. I plan to make a historical change. I have decided, as some of you know, that the White House is going to be painted pink. Many people will object but please do understand that this is necessary. It is befitting for a woman President to create the correct ambience for all the people who visit her. My father and mother tried to discourage me in the beginning but seeing my determination supported me through thick and thin. Thank you dad, thank you mom, I hope I don't let you down now. I promise I will behave this time. I would like to thank Michelle, my designer for the outstanding evening gowns that she created. The dresses went a long way in attracting big crowds. People were curious to see how I would look at every event. The media was fantastic in portraying my pictures in the best light. The swimsuits that I auctioned helped me get money for my campaign. I must also thank Diana, my hair stylist for her unstinting support. The new styles she created were ones that the public personally adored. Their hard work has paid off and helped me win this hard-fought campaign Throughout my campaign all 17 of my dogs travelled with me across this vast nation. There were many difficulties they faced but they did not falter even once. They ate what was given to them and never complained about lack of sleep or comfort. Without them, I could never have fought so long or so strong. This brings me to the pet licensing policy and one of the first things to address is that an American will be allowed to keep a maximum of twenty animals in the house, without a licence. Before I started campaigning I had acted in some movies and none of them were great hits. Therefore another policy that I have decided to make is that every movie I act in must run in every theatre tax-free everyday. This must continue for one month†¦ I will not endorse anybody driving under the influence of alcohol because after the experience of being in jail for drunken driving, I realise that it is no fun. Teenagers and adults – listen to your President – don't drink and drive. However, this experience has not gone in vain. I appreciate the problems prisoners face in jail. The inmate's orange clothing is poorly designed. It made me look fat and clashed horribly with my hair. I hope during my term as President, I can address some of these issues. I propose to invite some of the world's top designers to suggest new designs for the inmate's clothing. A lot of people wondered why a successful fashion socialite and struggling singer like myself should run for the office of the nation's President. I would like to take this opportunity to explain one of the most important reasons for this decision. Most of you know that I have grown up in the lap of luxury and have never had to work for a living. However, some months ago, my grandfather decided to pledge his wealth to charity. My Porsche, BMW and Mercedes were repossessed. I was even evicted from my Fifth Avenue apartment in New York. This is why I had to stand for elections – to earn the salary that the President is paid with free accommodation and transportation thrown in. Come, my countrymen and join me to create a new page in history. Let us all work together in harmony to create a more fashionable and enjoyable TOMORROW. And for tonight†¦. LET†S PARTY!!

Cosmetology Essay

What is the definition of beauty?What defines beauty? What is it to be beautiful? Beauty is confidence. Many people in the celebrity world view beauty as one’s physical appearance. They are not wrong: there is a physical beauty, but people fail to realize their inner beauty. confidence has been shown in many makeover shows such as Extreme Makeover to make peoples beauty increase dramatically. Confidence allows self-esteem to increase , and grants the person more positive thinking in their view of life. Confidence in oneself is needed to reveal the true beauty in every person. The perception of beauty is immensely broad, making it an exceptionally complex topic, as there are many ideas about beauty. For example, there is a certain ethnic group in Africa who believe having rings to elongate their neck is beautiful. Also, bound feet in china are a well-known perspective of beauty. These are merely several ancient traditions of physical attractiveness; seeing inner beauty is anoth er way to view beauty. People are beginning to believe that confidence and beauty are interlinked. In search of evidence to support this argument , â€Å" When we have confidence in ourselves we tend to dress with the clothes that fit us best†¦. that looks good on them, they take care of themselves†¦ On top of that, we smile more because we’re happy with ourselves; Smiles are always attractive. When they can see that amount of self respect, it makes everyone around you feel good and then what happens beauty radiates from everyone.† (answers.yahoo.com:How are beauty and confidence interlinked?) This is one case on how beauty and confidence are connected. however, dressing as yourself, and being happy proud of who you are, is another of confidence, that increases external and internal beauty. Other people, especially friends nearby, will notice others’ happiness and confidence, which will make them more attractive. Subjective and objective beauty is vital, and when one feels positive and more grateful for their attractive qualities, they will be more confident, and their true beauty will be shown. True beauty is confidence. Some people fail to realize this; however, the moral that confidence and beauty are connected is beginning to spread. Confidence will increase self-esteem, happiness, and pride in oneself, and the true beauty of the person will soon be revealed. â€Å"I don’t think I could live without hair, makeup and styling, let alone be the performer I am. I am a glamour girl through and through. I believe in the glamorous life and I live one.†-Lady Gaga So what is a cosmetologist? The most common definition for a cosmetologist is an expert in the use of cosmetics and beauty treatments.Aside from hair styling, cosmetologists can also specialize in nail design, skincare or makeup application. Home beauty products continue to flood the market, but some are too difficult or risky for individuals to perform on themselves at home. For example, while the materials for applying acrylic nails can be purchased in many retail stores, without prior experience or salo n tools the quality may not be the same as nails applied in a salon, and there may be potential for damaging the nail bed or cuticle. The same principles may apply to hair color and skin-care services; sometimes the best look and quality are obtained from a trained stylist or cosmetologist.As aesthetics change, cosmetologists continually learn new procedures and techniques. For example, as spray tanning has become an alternative to damaging the skin with standard tanning techniques, many cosmetologists have added spray tanning to their repertoires. With expansion of services, many cosmetologists continue to seek additional licenses for laser hair removal, the application of skin peels and massage. Others continue to practice with new hair implements and dyes as they come into fashion. These are some ways cosmetologists stay prepared to help their clients look and feel their best. What is the difference between a barber and a cosmetologist?While there may be little difference between what a cosmetologist and a barber have been trained to do, there generally are limitations to which services they can perform. Most barbers have received training on cutting women’s hair, coloring and perms. Barber shops, however, often limit services to cutting men’s hair, beard trimming and scalp treatments. In most states, only barbers are allowed to perform beard shaving; stylists are trained for both  men’s and women’s cuts, coloring, and manicure and pedicure services, but are often not permitted to shave beards.Why is cosmetology important?Cosmetology is very important because it doesnt only make a person beautiful from the outside as well. It also changes someone from the inside. It makes a woman feel beautiful, strong, and ready to take on any challenge in life. Cosmetology can help raise and even lower one’s self-esteem.Cosmetology ca n change someone’s entire life. Are cosmetologists important in today’s modern society? : â€Å"In spite of all the refinements of society that conspired to make art the dizzying perfection of the string quartet or the sprawling grandeur of Fragonard’s canvases beauty was savage. It was as dangerous and lawless as the earth had been eons before man had one single coherent thought in his head or wrote codes of conduct on tablets of clay. Beauty was a Savage Garden.†-Anne Rice Cosmetologists still are considered important in society today as they continue to train and learn to create a number of styles and looks that the average individual may not be able to perform herself. Most states require licenses and extensive training before performing cosmetic procedures like cutting hair and sculpting nails. Market demand requires frequent training and refreshers to ensure the safety and satisfaction of patrons. According to the U.S. Board of Labor statistics, 825,000 people work in the cosmetology industry as barbers, skin care specialists, hair stylists and nail te chnicians. While cosmetology is big business in large, densely populated cities and states, even the smallest towns can have at least one barbershop or salon. As cosmetologists continue to train for new and in-demand techniques, their services are considered important by many members of society today. â€Å"No matter what a woman’s appearance may be, it will be used to undermine what she is saying and taken to individualize – as her personal problem – observations she makes about the beauty myth in society† -Naomi Wolf A person’s appearance can greatly affect how others view them, as well as how that particular person views him or herself. This is why the work of a hairdresser, hairstylist, and cosmetologist is so important. These workers, whom we will broadly refer to as cosmetologists, are trusted by their clients to make them look the best that they could possibly look. The duties of a cosmetologist includes cutting and styling hair, fitting hairpieces, coloring hair, offering hair treatments like perms, manicuring nails, giving facials, and much more, depending on the cosmetologist’s particular niche. For example, some may work primarily in hair styling, while others may work primarily in hair removal. Most cosmetologists work regular 40-hour work weeks, though those who own their own businesses may work longer in order to ensure its upkeep. Regular interaction with customers is a big part of the work environment, as cosmetologists strive to make their clients feel welcome and comfortable. What are the requirements to being a cosmetologist?All cosmetologists must be licensed to work in the professional field, and a prerequisite for licensure is to graduate from a cosmetology school. This ensures that everyone who owns a cosmetology business or works in one is qualified to provide the service that they specialize in, especially since some cosmetology services can be dangerous if done by an unskilled technician, such as waxing and hair coloring. Most cosmetology programs take about a year to complete, and some may even result in an associate degree for the graduate. The classes taken are highly specific to the area of cosmetology being studied. For example, aspiring hairstylists will take classes in how to cut different types of hair and different styles, whereas aspiring nail technicians will take classes in proper manicure and pedicure techniques. After completing the program, most cosmetology schools will then provide students with a way to earn certification so that they may directly enter into the professional field. Why Cosmetology is a Hot Career? There will always be a demand for cosmetology services, especially since appearance is such an important thing in modern society. In addition, due to the fact that there will always be people getting married and celebrating other special events, cosmetology services will endure as well to cater to these clients. Employment opportunities are projected to increase 20% over the 2008-18 decade, adding 127,000 new jobs into the market, according to the U.S. Bureau of Labor Statistics (BLS). The freedom that this career offers also adds to its appeal. Many cosmetologists are self-employed and make their own schedules, so they only work when they desire to do so. The earnings are respectable as well, with the median hourly wage – including tips – factoring in at $11.13, the BLS reports. However, the middle 50%  earned anywhere between $8.57 and $15.03 per hour. The best job opportunities are in bustling metropolitan areas, simply because these places tend to have more people and therefore more potential clients and employers. Who was my mentor? My mentor is Vero. Vero owns her own beauty salon along with a close friend of hers. The name of her salon is Hermosa Beauty Salon. In her salon, they do much more than just hair. They do Hair, makeup,hair dyes, eyebrows and much more. she became a cosmetologist because it was and is a passion. She loves everything when it comes to cosmetics. She liked it all so much, she studies cosmetics, and after 2,000 hours of training, she got her degree in cosmetology from Razzle Dazzle. She then continued and opened up her salon. According to her, there are many downfalls to having your own shop. One of those being the customers. The customers, when she has a long day, are sometimes rude. One tip she told said was â€Å"be careful for the rude ones, you need to be nice even if they are the rudest people ever.† Along with that, she has many likes and dislike about her job/ career. some more dislike are that sometime one has a really slow day. When one has a slow day, one don’t get as many customers coming through the doors. The fact that your own personal schedule has revolve around your work schedule is anot her con on having your own shop. Sometimes, you work even eight to twelve hour (if not longer)shifts, seven days a week. On the upside, the fact of having a slow day, you get to go home earlier, and you get to practice a little more. Another good thing about her job is that it is â€Å"fast and easy† money(depending on how well known your shop is). If you are well-known, you get paid a decent amount of money. Adding on to the pros, you get to meet many different personalities, good or bad. Because you get to see different personalities come in and out of the door, you get to interact with them, you get to learn how to cope with all kinds of personalities. You just need to learn how to get along. All in all, cosmetology, it isn’t just about dealing with hair. Cosmetology is about: hair, makeup, nails, face, feet, your entire body. Cosmetology isn’t just a job. Cosmetology is a passion, a passion that not everybody has. It is a talent; a talent that most people wish they had. There is a ton of work involved in becoming a cosmetologist. It is not an â€Å"easy-way-out† career like most say. It is a career that in the end, pays off. This career,  it is one that will be sticking around for quite some time, as long as society needs it(society will be needing it for quite some time). Since there will always be a demand for cosmetics, cosmetology will always be around. Cosmetology, in order to be an actual cosmetologist, you need to go through a ton of training(2000+ hours). It is not a career in which you can get your degree in in about a day. There is a lot more needed than most think there is. The cosmetologist degree isn’t, in my opinion, it isnâ₠¬â„¢t a degree for those who want an easy way out. It is for those that actually have a passion for cosmetics.Cosmetology is and will be a challenging and very fulfilling career. Works Cited â€Å"Cosmetology Careers and Cosmetology Education Information.† What Is Cosmetology? N.p., n.d. Web. 26 Sept. 2013.Ganchy, Sally. A Career as a Cosmetologist. New York: Rosen Pub., 2013. Print. Korman, Lorraine. â€Å"Cosmetology Career Starter 2e Paperback – January 1, 2002.†Cosmetology Career Starter 2e: LearningExpress Editors: 9781576853979: Amazon.com: Books. Learning Express, 2002. Web. 26 Sept. 2013. Learning Express. Cosmetology Certification Exam. New York, NY: LearningExpress, 2009. Print. Ley, Samantha, and Demand Media. â€Å"What Kind of Education Is Required to Be a Cosmetologist?† Work. Demand Media, 2013. Web. 26 Sept. 2013. Milady/Cengage Learning. Exam Review for Milady Standard Cosmetology 2012. Clifton Park, New York: Milady/Cengage Learning, 2012. Print. Paterson, Anne, ed. Careers in Focus. Second ed. Chicago, IL: Ferguson Pub., 2000. Print. Rosenberg-McKay, Dawn. â€Å"Cosmetologists, Hairdressers and Related Jobs: Career Informat ion.† About.com Career Planning. About.com Guide, 2013. Web. 26 Sept. 2013. Thompson, Lauren. â€Å"Why Is Cosmetology Important to Society?† EHow. Demand Media, 07 Oct. 2009. Web. 10 Oct. 2013. http://www.beautyschoolsdirectory.com/faq/cosmetology.php http://work.chron.com/kind-education-required-cosmetologist-10688.html http://careerplanning.about.com/cs/occupations/p/cosmetology.htm http://www.ehow.com/about_5507200_cosmetology-important-society.html#ixz 2 hC57 LnVn